Keeping Your Business Relevant in Today’s Changing World

As a small business owner change is inevitable.  The change may be in your staff, your marketing plan, or even your store set-up and location.  Change is a part of our lives and it seems to be happening faster and more often than ever before.  As a small business owner you have to constantly be on your toes with the ever changing trends!  Here are a few tips to help you focus on how to keep your business relevant in today’s world.

Identify Your Audience – Do you know who the audience of your business is?  Is it teens, 20 something females, middle-age or retired men?  Whoever your audience is, it is important find ways to reach them!  If you aren’t a member of your target audience, talk to them, find out where and how they learn about businesses similar to yours.  Make sure you’re following the trend!

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Friday in Franklin County: Carol’s Flowerbox

 

When my husband and I got married five years ago, there was no question where our flowers would come from…it would be from Carol’s Flower Box in Hampton!  Owner Carol Schnabel has been in business since purchasing the business from the previous owner in the summer of 2010.  Since then, she’s made it her own and even moved locations.

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Carol’s Flower Box

So, what is Carol’s Flower Box?  It is a full-service floral shop which includes fresh cut flowers, silk flowers, funeral items (stones, wind chimes, candles, angels, and more).  Carol will create a custom cemetery saddle or containers as well as delivering them to the cemetery for you.  In her store, she also carries numerous gift items such as jewelry, scarves, wine, candy bouquets, balloons and more!  She also provides delivery to all of Franklin County as well as extended areas!  And if all of that isn’t enough, she also offers Teleflora service for out of town and out of state orders!

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Friday in Franklin County: Koerner Whipple & Fireside Gifts

 

Fireside Gifts is located within Koerner Whipple Pharmacy!  And, Koerner Whipple Pharmacy has been a business on main street in Hampton as long as I can remember.  Originally, Koerner Drug opened in the late 1950’s and then Bruce joined in 1974 to make it Koerner Whipple Pharmacy!  They are both a fantastic asset to our community!

Koerner Whipple Pharmacy can meet all your health and beauty needs, along with your sweet tooth!
Koerner Whipple Pharmacy can meet all your health and beauty needs, along with your sweet tooth!

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